A HYPOTHETICAL Re-Brand for a local sandwich shop.

This case study took the branding from an existing local business and rebranded it for a personal project in Brand Lab at PSU. Here is the brand guidebook to show you to new and improved HYPOTHETICAL branding for Cassidy's Paninis. 

Branded napkins, business cards and even a Street Black cap with the C for Cassady's embroidered on it. 

Sleek, Street Black in color, basic retro food truck with the new Lettuce Green logo on the side.  Elements that were redesigned are: Logo, Modern Color Palette, Menu Elements, Custom Typography, and showing the Brand In Use. 

Simple Street Black logo with the new wordmark sandwiched inside of a bread roll. 

Looks great in black/white and reversed as well as reduced in size. 

The three colored logos in Lettuce Green, Tomato Red and Bread Brown. 

New menu styling using Street Black and Lettuce Green with a touch of Bread Brown.